Neuroscience Secrets to Create an Exceptional Guest Experience

Hospitality is both art and science. Inherent in every interaction with your brand, there are unconscious influences on guests’ perceptions – from expectations and first impressions to if and how they remember it. By examining the guest journey through a scientific lens, restaurateurs can create exceptional and memorable experiences.

• Attendees will be able to apply brain-based research to create an exceptional guest experience.
• Attendees will learn about powerful unconscious biases that influence the guest experience.
• Attendees will learn how multisensory stimuli such as music, lighting, and scent impact guest perceptions of enjoyment on a neurological level.